What is content marketing?

Content Marketing Institute defines content marketing as follows:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

What experience do you have?

I am an approachable and confident content marketer with over 7 years’ experience creating and delivering high-quality written content across a variety of industries - most of my experience lies within the b2b sector.


I have a BA Hons degree in English, and I am an Associate Member of the Chartered Institute of Marketing where I gained my Level 6 Professional Diploma in Marketing.

I am data-driven which means the content I create is results-focused. My content aims to deliver interesting and insightful content to your audience whilst keeping mindful of search engines best practice, giving you the best chance of increased organic presence over time.

Do we have to meet face-to-face?

No. I work with clients up and down the UK, I mainly use Zoom to conduct meetings and catch up over a phone call. If you’re local to me (Liverpool/Wirral) or would rather we meet face-to-face I can also travel to your business premises if required for an additional cost.

Are there any upfront costs for your services?

The upfront costs depend on the content writing service you’re interested in. 

For my monthly services, if you’re a new client, each payment is invoiced with payment due inside 14 days.

For one-off projects, 50% of the full amount is required before I can start work.

I want to work with you, where do we go from here?

That’s great news! Just drop me a message through my contact form. I will respond within one business day.


My client onboarding process is simple, we discuss your needs and see if we’re a good fit for each other. After we’ve determined this, I will send you a proposal outlining how I can help you and the pricing of everything we’ve discussed on our video call.


If you like the proposal, you will then be sent a contract to read through and digitally sign and finalise. Then we can start working together.

My client onboarding process takes just days to complete. Ready? Contact me today!

How much do you charge?

For my blog writing and thought-led content pieces, you can find pricing on my services page. For bespoke or copywriting projects, please get in touch for a quote.

How can I market my business through coronavirus?

I've written a blog post outlining tips to help you market your company through coronavirus. Read it here.

© HelenJ Marketing

Freelance writer Liverpool

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